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Please remind me when the application period for the Creative Management track starts again.

Bertelsmann Future Leaders Creative Management

From creativity to opportunity: Make your move.

Humanities and social sciences graduates can’t be managers? At Bertelsmann, we don’t agree. Our Creative Management Graduate Program specifically prepares humanities and social science graduates for a career as managers in our group. Because we are convinced that they bring many of the skills that are needed for successful leadership and innovative entrepreneurship.

If are looking for a graduate program suited to your needs, if you want to expand your business expertise and want to contribute to shaping tomorrow's media world in an innovative and creative way, Bertelsmann is the place for you. With our program, we give you the freedom you need to write your own personal success story.

Your benefits

  1. 1.
    International work experience
  2. 2.
    Global network and community
  3. 3.
    Acquisition of advanced business administration expertise
  4. 4.
    Individual career coaching, consulting, and targeted trainings
  5. 5.
    Excellent career prospects and a good salary

Join our Creative Management Graduate Program and you will

  • Get to know the different divisions and jobs within our group over the course of 12 months
  • Work in cities located in Germany and other European countries
  • Contribute ideas to developing and implementing innovative business models
  • Demonstrate your talents when carrying out creative and business tasks
  • Acquire business and management expertise
„The graduate program broadened my horizons enormously and showed me that I’m not just a journalist. I now know that I’m also a manager. There is no need to be intimidated as really everything is learnable.“
Mirijam Trunk, Alumna – Chief Crossmedia Officer & Chief Sustainability & Diversity Officer at RTL Deutschland

What you should bring to be a Creative Future Leader

  • Master’s degree in humanities, social sciences, political science, media, linguistics or communication
  • Relevant internships in media or business environments
  • Proven interest in management topics
  • Very good analytical and communication skills
  • Very good German and English skills
  • Willingness to relocate several times

At a glance

  1. Application period: February 6 - April 2, 2023
  2. Start: September
  3. Duration: 12 months
  4. Languages: German (and English)
„The great thing about the Creative Management Graduate Program is gaining hands-on business experience. I got straight down to doing practical work rather than just theoretically learning business administration in a university. It’s the best way to learn.“
Lea Stöger, Alumna – Senior Manager Global Strategy & Corporate Development at Penguin Random House

Deine Bewerbung

Der Ablauf des Bewerbungsprozesses

  1. 1.
    Du bewirbst dich online
  2. 2.
    Du nimmst an einem Onlinetest teil
  3. 3.
    Wir laden dich zu einem Assessment Center ein
  4. 4.
    Du startest als Future Leader Trainee

Get to know our trainee Jana

I'm Jana Burnikel and I studied German, English and American Studies in my hometown Saarbrücken, but later I also took modules in Entrepreneurship and Economics. I was able to further strengthen the business side of things through an internship at a beauty tech startup in New York and by founding my own company. Before starting the graduate program, I worked as a business development manager in an IT security incubator. Moreover, I did a PhD on "AI in Anglophone Media Products" at Saarland University and also taught on that subject.

Learn more


  • Bertelsmann Future Leaders | Creative Management

    • What are the eligibility requirements?

      For the Creative Management Graduate Program, we are looking for master’s graduates who have completed their degree within the standard period of study and are among the best in their field. Fluency in both English and German is required for the position. Other selection criteria include the knowledge and experience you have gained during your academic career, as well as internships or projects. However, the overall picture of your profile, not just your degree or your resume determines the fit to the program.

    • I have a minor in business administration. Will that be an advantage?

      We welcome any knowledge of business administration. The focus of your studies, however, should be on the humanities.

    • How important is practical experience?

      We welcome it if you have already gained some practical experience in business, for example, during a longer internship.

    • What divisions will I be working at?

      During the 12-month graduate program, you will get to know a wide range of different divisions within the company. Deployments focus on the RTL Group, Penguin Random House as well as BMG. Rotations in other divisions of the company are also possible.

    • Is this a paid Graduate Program?

      Creative Management trainees receive an annual salary between €45,000 and €50,000.


Do you have further questions?

Get in touch with Kai-Uwe Krotoschak (k.krotoschak(at) or Steffi Heldberg (s.heldberg(at)

Please note that we do not consider applications submitted by mail, fax, or e-mail.

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